Out of the numerous SEO techniques, sharing documents is identified as a key off site SEO activity. I am planning to do it for my site. But as I am doing research, I am getting confused whether I should invest time and money into it as it may damage my site. Is this true?
First thing to note is that document sharing or content sharing is not new. People have been practicing it since long time. It is one of the best ways to re-market your content in various formats like documents, power point slides, video, images and audio files (as a podcast). The main question here is whether the link juice these sites pass is worthy or not! Should you really follow this strategy to market your site?