Online Marketing

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Online Marketing

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. Customers will see the promotion...

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Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

Online Marketing, Web Development

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability. AMP for WP, which currently has 100,000+ downloads, was pulled from the official WordPress.org plugins...

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How SEO and PPC Keyword Research Can Work Together?

Online Marketing

It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If you already have an active PPC campaign and are looking to invest more in SEO, then it is good for you and your...

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Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Online Marketing

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page...

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How to Analyze Audience Performance with Google Analytics

Online Marketing

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector...

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Why Are Google Rankings So Volatile and Fluctuating?

Online Marketing

  Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas. He asks: Why is it that we see lately our rank on Google for “auto shipping” go from 6 to unranked? Then, in a day or...

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9 Futurist Content Marketing Insights You Must Know Now by @lisabuyer

Online Marketing

The creative content marketing secret may be in the palm of your hand, or an extension of it. The smartphone has evolved from a personal necessity to a revolutionary content-producing machine. Its built-in camera is...

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7 Compelling Reasons to Secure a Digital Marketing Certification by @simplilearn

Online Marketing

This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s businesses – everything from sales to...

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Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Online Marketing

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional...

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Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Online Marketing

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price...

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