Online Marketing

How Reliable is Google’s Web.dev SEO Score? by @martinibuster

Online Marketing

Google’s Web.dev tool offers an SEO score. The score offers a score from 0 to 100.  What does the tool measure for the SEO metric and how useful is it? What is SEO? What do you expect an SEO score to mean? That...

Read More

Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern

Online Marketing

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting...

Read More

Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content by @MattGSouthern

Online Marketing

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in...

Read More

Google Maps Now Lets Users Send Messages to Businesses by @MattGSouthern

Online Marketing

Google has rolled out its business messaging capabilities to Google Maps. Messaging was first rolled out to Google My Business last year, which lets users initiate text conversations with businesses through their GMB...

Read More

9 Ways to Deal with Unresponsive SEO Clients by @AdamHeitzman

Online Marketing

You’ve sent your third email in as many weeks to a client, but they haven’t responded. You can’t move forward with your project until they send over some important information – and in the meantime, you’re...

Read More

What Are Entities & Why They Matter for SEO by @beanstalkim

Online Marketing

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on...

Read More

Google Demotion Signal by @martinibuster

Online Marketing

Google published a blog post about fighting piracy that linked to a PDF report. The PDF report discusses a ranking demotion signal. Google’s report reveals that it uses this demotion signal to rank sites lower. This...

Read More

Google My Business App Updated With Ability to Create Posts, View Analytics, More by @MattGSouthern

Online Marketing

Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. Here is an overview of some of the top new features: Posts: With a press of the new Post button...

Read More

Google’s New Website Analysis Tool, Web.dev, Has Several Reported Bugs by @MattGSouthern

Online Marketing

Multiple bugs have been reported in Google’s new website and SEO analysis tool, Web.dev, which have been confirmed as known issues. Web.dev was just released yesterday in open beta, so issues are to be expected in...

Read More

Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya

Online Marketing

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts....

Read More