Online Marketing

3 Social Media Strategies You Can Use to Boost Your SEO by @marktraphagen

Online Marketing

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media...

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Google PageSpeed Insights Offers New Performance Metrics Analyzed by Lighthouse by @MattGSouthern

Online Marketing

Google PageSpeed Insights now uses Lighthouse as its analysis engine. This change was made in order to create consistency between Google’s web page performance analysis tools. Previously, Google’s tools used...

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Pinterest’s Redesigned Feed May Drive More Referral Traffic by @MattGSouthern

Online Marketing

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only...

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LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern

Online Marketing

LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as...

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Google Launches New Tool That Grades A Site’s SEO Implementation by @MattGSouthern

Online Marketing

Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices. The new tool is currently in open beta and available at web.dev. Web.dev is designed to help...

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10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

Online Marketing

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of...

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When Does User-First SEO Not Apply? by @jennyhalasz

Online Marketing

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!  Welcome...

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New Website Audit to Satisfy the Most Demanding Users by @SERanking

Online Marketing

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. A website audit is arguably one of the most important tools in the SEO arsenal. Whether you need to check...

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7 Key Considerations When Developing Your In-House SEO Structure by @BrianHarnish

Online Marketing

In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a long-term, holistic approach to website SEO...

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How to Use Social Media to Sell a Product Without Turning People Off by @JuliaEMcCoy

Online Marketing

You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans...

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