Email Marketing is a boon for any blog. It is the fastest way to drive more readers to your blog resulting in increased sales. Emails are a way to let your readers know about the updates on your blog. In order to build an effective audience, you need to inform your readers about your latest content.
You cannot expect your visitors to remember you and come back to your blog again and again in order to look for more information. They are just drive-by visitors and you need potential subscribers.
The biggest problem that most of the bloggers face is the lack of a database large enough to explore the benefits of email marketing. As a marketer, it is your job to make sure that your email list is updated regularly so that you are able to keep increasing your number and climb up the ladder.
That is why this week’s #ShoutersChat was: “Growing your Email Subscribers”
In this week’s #ShoutersChat, we discussed why each blog should focus on growing their email subscribers. We also discussed whether or not you offer something to your subscribers in exchange of their email addresses and what your next goal would be in terms of your email subscribers.
Here is a recap of each question and the top answers by Shouters.
Q1. Why should every blog focus on growing email subscribers?
From the Shouter community:
A1: simply because we wanna keep them engaged with our brand. Also, Secretly, they are our future clients 😉
— KR Kavin Raj (@KR_Kavin_Raj) January 27, 2018
A1) Email subscribers can be considered as long term goal. Your social media followers may came across your site/forget you with the day to day changing social media algorithms. But, email marketing remains the same #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) January 27, 2018
A1. Because Email subscribers are the targetted customer. It’s personalized. Email list is something which you’ve total control on, unlike social media where a change in algorithm have bad impacts on your growth. Recent ex: Facebook. #ShoutersChat
— Mohd Adnan (@shoutadnan) January 27, 2018
View more answers to Q1 here
Q2. What kind of opt-in forms do you use to collect email subscribers?
From the Shouter community:
A2) I have tried many types of optin forms. The only thing that worked out for me is content upgrades. #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) January 27, 2018
A2. Currently, I use a fixed form on footer and a pop in at ‘On-exit Intent’. I feel the latter is best as it reminds user to subscribe when they are about to exit and not disturb them while reading #ShoutersChat
— Mohd Adnan (@shoutadnan) January 27, 2018
View more answers to Q2 here
Q3. What do you offer in exchange of the email addresses of your visitors?
From the Shouter community:
A3) currently I collect emails for newsletter and also to share some checklist and ebooks. Checklist & Infographics worked best for me. #ShoutersChat
— Bishnu Mahali (@itsBishnuMahali) January 27, 2018
A3 #Shouterschat .Exclusive resources .Entry into my VIP Library😊
— DrAmrita BasuMisra👼 (@misra_amrita) January 27, 2018
View more answers to Q3 here
Q4. Do you use popups? Why/why not?
From the Shouter community:
A4) I am not using pop-ups as of now. Because, my readers felt, it decreases their reading experience. Adding value to readers is more than important than collecting email addresses aggressively. #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) January 27, 2018
View more answers to Q4 here
Q5. How many email subscribers do you currently have and what is your next goal?
From the Shouter community:
400+ after 1 year. Wanna see a hike to 1400 this year #ShoutersChat
— KR Kavin Raj (@KR_Kavin_Raj) January 27, 2018
A5) Right now just 420 subscribers. I want to reach my next milestone 1K subscribers #ShoutersChat
— Nirmal Kumar (@nirmal_kumar_a) January 27, 2018
View more answers to Q5 here