Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow…
This is a sponsored post written by Simplilearn. The opinions expressed in this article are the sponsor’s own. Digital marketing influences nearly every facet of today’s businesses – everything from sales to operations…
Regardless of how much planning goes into long-term goals, your day-to-day workflow typically prevents those goals from happening. It’s simple to set a goal that’s five years away. It’s also…
You’ve sent your third email in as many weeks to a client, but they haven’t responded. You can’t move forward with your project until they send over some important information…
In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a…
Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry. If you’re reading this, then you’re…
Writer’s block happens to every content creator at some point. Fortunately, getting your mojo back is usually just a matter of finding a new approach to the task you’re working…
While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a…
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The…
Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search.…
Sagie Shark