Research Tag Archive

Why We Abandoned Facebook Video

Social Media Marketing

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I...

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New Research: Social Marketers Still Can’t Prove ROI

Social Media Marketing

477 Shares Do you struggle to measure the return on investment (ROI) for your social media activity? Turns out you aren’t alone. In this article, you’ll discover insights from new research that addresses the age-old...

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Social Media Advertising: New Research for Marketers

Social Media Marketing

Wondering if it still pays to advertise on social media these days? Looking for data to show you where you should be investing your ad spend? In this article, you’ll discover insights that reveal how fellow marketers...

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2018 Social Media Marketing Industry Report

Social Media Marketing

Shares 561 Do you wonder how fellow marketers are using social media? Wondering if you should focus more on ads or bots? In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus...

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Chat and Messenger Bots: New Research for Marketers

Social Media Marketing

Shares 123 Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that...

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New Facebook Advertising Research for Marketers

Social Media Marketing

Shares 267 Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help...

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Influencer Marketing: New Research for Video Creators

Social Media Marketing

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that...

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