Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing.
People are already watching more video on Facebook than YouTube, the world’s second largest search engine.
Wait, there’s more.
Let’s start with the social media opportunity of video and how it means more than just eyeballs. In a time when retention is hard to come by, video is winning the retention war.
On their 2018 PROMO Online Video Study, Hila Shitrit Nissim, VP of Communications at Slidely had this to say:
How many emails do you send a day? Introduce yourself in a unique and personalized way.
Adding video to your email signature is a way to show expertise and be human. This helps to gain trust and is a creative way to express your background and credentials.
A great tool to use for this is WiseStamp.
59 percent of executives would rather watch video than read text, according to Forbes Insights.
Got an important meeting or report coming up? Put it into video to give it an extra impressive kick!
Taking a complex or even a simple proposal and sending a video walking through each section and adding any comments or clarification can give you a leg up on the competition.
Eradicate any hurdles by using this template:
Consider a thank you video instead of a regular video.
Keep it simple, personal, and thank them for their time.
Talk about them and the situation, not yourself.
Emojis are visual and personal, but video is even better.
Video replies in text are easier than ever and add a more personalized touch to otherwise redundant text messages.
If you are trying to promote your personal or business brand, video on LinkedIn is a powerful weapon.
Live video on LinkedIn is a sure way to stand out in the LinkedIn news feed and tell your news story, opinion or commentary.
First came Snapchat, then Instagram Stories, and next Facebook Stories.
The latest vertical breadwinner is IGTV.
Smartphone users hold their phone vertically 91 percent of the time, so it’s just easier to go vertical.
More importantly, vertical video has a better completion rate and CPM compared to horizontal.
Video marketing expert and speaker at HubSpot’s INBOUND 2018, Antoine Dupont, shared some tactics and eye-openers to set the record straight with video.
Videos should be as long as they need to be and as short as you can.
The earlier in the sales journey the shorter the video, keep it short and sweet to grab the attention and increase the length as their interest increases.
85 percent of people watch videos on Facebook without sound, so add subtitles for best ROI!
One minute of video equals one hour of editing as a baseline. Be realistic.
Integrate video GIFs and real videos into your chatbots.
Make them feel as human as possible by picking popular, hip choices for them to respond to customers.
Don’t have in-house talent? Pay $5 for a professional video introduction on Fiverr.
The more interesting and entertaining the video, the better impression it will make. Adding cool edits and effects can be simple and add an entire level of depth to your video.
No time or budget for custom video creation? Promo gives you access to over 13 million premium video clips and images, ready-made templates, pre-edited licensed music, and has a user-friendly editor.
And you know that video sizing detail? Promo lets you easily format your video with the proper aspect ratio for the platform you’re posting it to.
Social PR Secret: My favorite perk, Promo’s monthly calendar tool that sends you prompts for creating timely videos.
A highly recommended video editing software for beginners and professionals.
Need to record “how-to” videos? This software is perfect for screen recording on your computer and then editing after.
“I hate the way I look and sound on video!” Said almost everyone except the Kardashians.
Creating live or recorded videos can trigger feelings of stress, insecurity, and awkwardness.
Try Sklar’s Video Like a Rockstar course to gain confidence and the skills needed to go live without breaking a sweat.
Video content is the new king. If you are wondering what day is the best day to get started, it’s today.
Video brings personal and business brands authority, credibility, and even leads. Turn on the video lights, let the action begin.
The hardest part is getting started.
More Video Marketing Resources:
All screenshots taken by author, October 2018
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