Categories: Online Marketing

18 Must-See Video Marketing Secrets & Insights by @lisabuyer

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing.

For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic will be videos.

People are already watching more video on Facebook than YouTube, the world’s second largest search engine.

Wait, there’s more.

Let’s start with the social media opportunity of video and how it means more than just eyeballs. In a time when retention is hard to come by, video is winning the retention war.

On their 2018 PROMO Online Video Study, Hila Shitrit Nissim, VP of Communications at Slidely had this to say:

2. Email Signatures

How many emails do you send a day? Introduce yourself in a unique and personalized way.

Adding video to your email signature is a way to show expertise and be human. This helps to gain trust and is a creative way to express your background and credentials.

A great tool to use for this is WiseStamp.

3. Video Over Text

59 percent of executives would rather watch video than read text, according to Forbes Insights.

Got an important meeting or report coming up? Put it into video to give it an extra impressive kick!

4. Proposals

Taking a complex or even a simple proposal and sending a video walking through each section and adding any comments or clarification can give you a leg up on the competition.

Eradicate any hurdles by using this template:

  • Explain.
  • Elaborate.
  • Educate.
  • Activate.

5. Email Response Videos

Consider a thank you video instead of a regular video.

Keep it simple, personal, and thank them for their time.

Talk about them and the situation, not yourself.

6. Video Text Messages

Emojis are visual and personal, but video is even better.

Video replies in text are easier than ever and add a more personalized touch to otherwise redundant text messages.

7. LinkedIn Live Video

If you are trying to promote your personal or business brand, video on LinkedIn is a powerful weapon.

Live video on LinkedIn is a sure way to stand out in the LinkedIn news feed and tell your news story, opinion or commentary.

8. Vertical Video is Hot & Converts

First came Snapchat, then Instagram Stories, and next Facebook Stories.

The latest vertical breadwinner is IGTV.

Smartphone users hold their phone vertically 91 percent of the time, so it’s just easier to go vertical.

More importantly, vertical video has a better completion rate and CPM compared to horizontal.

Myths, Tips & Tools

Video marketing expert and speaker at HubSpot’s INBOUND 2018, Antoine Dupont, shared some tactics and eye-openers to set the record straight with video.

9. The Two-Minute Rule on Video Is a MYTH

Videos should be as long as they need to be and as short as you can.

10. Video Length

The earlier in the sales journey the shorter the video, keep it short and sweet to grab the attention and increase the length as their interest increases.

11. Closed Caption for the Win

85 percent of people watch videos on Facebook without sound, so add subtitles for best ROI!

12. Production

One minute of video equals one hour of editing as a baseline. Be realistic.

13. Chatbots

Integrate video GIFs and real videos into your chatbots.

Make them feel as human as possible by picking popular, hip choices for them to respond to customers.

14. Fiverr

Don’t have in-house talent? Pay $5 for a professional video introduction on Fiverr.

Video Creation & Editing Resources

Drag and drop to create professionally designed videos that convert!

The more interesting and entertaining the video, the better impression it will make. Adding cool edits and effects can be simple and add an entire level of depth to your video.

15. Promo

No time or budget for custom video creation? Promo gives you access to over 13 million premium video clips and images, ready-made templates, pre-edited licensed music, and has a user-friendly editor.

And you know that video sizing detail? Promo lets you easily format your video with the proper aspect ratio for the platform you’re posting it to.

Social PR Secret: My favorite perk, Promo’s monthly calendar tool that sends you prompts for creating timely videos.

15. Final Cut Pro

A highly recommended video editing software for beginners and professionals.

17. Camtasia

Need to record “how-to” videos? This software is perfect for screen recording on your computer and then editing after.

18. Course of  Video Action

“I hate the way I look and sound on video!” Said almost everyone except the Kardashians.

Creating live or recorded videos can trigger feelings of stress, insecurity, and awkwardness.

Try Sklar’s Video Like a Rockstar course to gain confidence and the skills needed to go live without breaking a sweat.


Video content is the new king. If you are wondering what day is the best day to get started, it’s today.

Video brings personal and business brands authority, credibility, and even leads. Turn on the video lights, let the action begin.

The hardest part is getting started.

More Video Marketing Resources:

Image Credits

All screenshots taken by author, October 2018

Subscribe to SEJ

Get our weekly newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!


Published by

Recent Posts

5 of the Best Ecommerce Tools Every Merchant Needs by @shane_barker

Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone. With the increasing use of smartphones… Read More

November 21, 2018 8:48 pm

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018 4:48 pm

Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More

November 21, 2018 12:39 pm

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018 8:38 am

3 Social Media Tools to Jumpstart Your Influencer Marketing

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More

November 21, 2018 6:28 am

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More

November 20, 2018 8:18 pm