Links remain one of the most important Google ranking factors.
Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received – a finding that likely comes as no surprise to any experienced SEO.
Hardwick shared actionable tips on how to efficiently execute three proven link building strategies and earn more awesome links for your business.
Here’s a recap of the webinar presentation.
There are plenty of ways to approach link building. If you’re looking to gain better SEO results, you should identify which tactics work best for your business.
Some of the most popular link building tactics include:
SEO practitioners approach these three tried and tested strategies differently. Executing them quickly and efficiently can help you get ahead of your competition.
Writing a “guest” article for another website is among the widely used link building strategies around.
Depending on the website’s guidelines, you may be able to earn links through your author bio or, sometimes, on the content you’re contributing.
The process looks simple:
This step alone can be challenging. What’s the problem?
These issues can be fixed, though.
One of the easiest ways to find websites to guest post for is by using Ahrefs’ Context Explorer Tool.
You may search over 1 BILLION webpages for mentions of any word/phrase and filter them according to language, Domain Rating, etc.
There are three techniques that can help you generate plenty of guest post ideas:
You can learn more about these tactics in Top Guest Blogging Tactics for Scalable Link Building Success.
Here are two ways you can approach this:
This is the easy part. The blogger has said ‘yes’ to your topic. Now you just need to write it.
But there are some potential issues you might encounter and should be aware of:
Broken link building is another commonly used tactic. It entails:
So how do you find relevant broken links in the first place?
Using Ahrefs’ Site Explorer, you can quickly find these link opportunities.
Some sites will give you a goldmine of opportunities. If you find a promising opportunity, view it on archive.org (i.e., the Wayback Machine).
Rinse and repeat this process for as many competitors as you like.
Here are the steps:
There is also a huge opportunity in converting unlinked brand mentions to links.
To do this:
But how do you find unlinked mentions in the first place? There are two ways:
All that’s left to do now is:
There are times when bloggers mention your brand, link back to your website but misspells your domain (i.e., linking to points to aherfs.com instead of ahrefs.com). It’s technically an unlinked mention.
To find such mistakes:
Keep in mind that not all of these links will fit the bill.
Here are more link building insights from Hardwick:
It’s more important that the site and page from which you’re pursuing a link is relevant. If you’re going to use any metric, look at traffic instead. This is shown in Ahrefs’ Site Explorer.
Google doesn’t take kindly to that kind of thing. Using link farms and private blog networks (PBNs) are risky. Neither tactic is recommended.
The main benefit of Content Explorer is that you have one-click exports. Whereas you have to scrape Google to ‘export’ the data – that can be challenging, especially at scale.
Content Explorer also has inbuilt filters that let you refine the results by things like organic traffic, DR, number of referring domains, language, and so forth. You can’t do that stuff in Google.
Connecting with someone in multiple ways before asking to submit a post or get a link won’t necessarily improve your chances to earn links.
Are you connecting in genuine ways (e.g., helping them with something, leaving a genuinely useful or thoughtful comment on their blog, etc.) or just mindlessly adding them on LinkedIn, Facebook, Twitter, Pinterest, etc.?
The former probably helps. The latter won’t.
But then again, every industry is different. It’s something you would have to test to get a definitive answer.
Ensure that the website you are looking to guest post for is regularly updated.
If there’s been no activity for six years, then they probably don’t care enough to even read your email, let alone add a link to their site.
Check out the video recap of the webinar presentation and Q&A session below.
Or view the presentation deck.
All screenshots taken by author, November 2018
Join our next webinar on Wednesday, December 12 at 2:00 PM Eastern and learn how to find and choose keywords and topics that will produce the most organic search traffic for your website.
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