If you display ads on your site, you probably know how difficult it can be to:
Ad Inserter is a free plugin (with a premium version) that makes it easier for you to manage any of the ads that you use on WordPress, including AdSense and Amazon Associates. Both Google and Amazon recommend this plugin for inserting ads, which is a testament to its quality:
Ad Inserter benefits you in two ways:
In my Ad Inserter review, I will show you exactly how this popular plugin works.
To start, I’m going to show you how the free version of Ad Inserter works. The Ad Inserter WordPress plugin free version has a broad feature list and includes most of the features, which makes it an excellent option for bloggers.
Then, in the end, I will discuss some extra things that you get with the Pro version.
Ad Inserter works by using something called Blocks. A “Block” is a location where you want to display ads. You can include multiple ads in a single block, as well as rotate ads within a block.
In the free version of the plugin, you can use 16 different blocks. To manage them, you go to Settings → Ad Inserter:
To insert an ad, you need to paste its code into the box. For example, you could paste in the code for an AdSense block:
If you don’t like using the code directly, you can also use the Tools to create your ad using the WordPress Visual editor, which is nice if you’re working with custom banner ads:
Ad Inserter also includes a tool to help you generate the AdSense code right from your WordPress dashboard, which is convenient.
Once you’ve entered your ad, Ad Inserter can help you insert it pretty much anywhere on your site. This automatic insertion feature is one of the most powerful parts of Ad Inserter.
In the free version of the plugin, you can automatically insert ads before or after:
And you can also put them:
Finally, you can also manually insert ads with:
To automatically insert your ad somewhere on your site, you need to select an option from the Automatic Insertion dropdown:
Then, you can configure that option. For example, if you chose After Paragraph, all you need to do is enter the number for which paragraph to insert the ad after. If you want to go even deeper, you can expand the Counting interface for even more control:
And when you save your settings, your ad is live! For example, you can see that Ad Inserter automatically placed it after the first paragraph on my test site:
If you’re ever unsure where Ad Inserter is going to place your ad, it includes this helpful front-end tool that you can access from the WordPress toolbar:
The tutorial above is a good example of Ad Inserter’s basic functionality. But one of the reasons that the Ad Inserter plugin is so popular is because it includes tons of other helpful features that you can optionally use for even more control.
Ad Inserter is beginner-friendly and comfortable for casual bloggers to use as it has a ton of pre-built placement options.
But if you know a little bit about code, Ad Inserter offers some unique placement methods that you won’t find in many other plugins.
For example, you can use the HTML element option to insert your ads near specific CSS selectors:
And you can also register your hooks to insert ads anywhere in your theme’s template files (this is an advanced method that requires some PHP knowledge – but it’s really flexible):
Sometimes, you might want to rotate ads at a position instead of displaying the same advertisement over and over.
Ad Inserter makes this simple. When you turn on the Rotation Editor, you can create different ads that will rotate within the block. You can even give each ad its unique share of impressions. Fr example, you can:
Another great thing about Ad Inserter is that it makes it easy to adjust the spacing around your ad. For example, this lets you make sure that your automatically inserted advertisement doesn’t get too close to your post’s text.
Rather than needing to use any code, you can adjust spacing using the live preview:
For some ads, you might want more control over where they display. For example, you might want to display a WordPress-focused ad only in the WordPress category on your blog.
To do that, Ad Inserter lets you use Lists. You can either whitelist certain content or blacklist it:
Ad Inserter also enables you to target by specific devices. For example, you might want to show ads to desktop users and not mobile users:
In the Misc options, you can configure:
As you can see, there’s a lot of deep functionality here!
For most bloggers, the free version should offer more than enough functionality. The Pro version does some advantages, though. Here are 4 reasons you might want to pay for the Pro version.
The free version lets you create 16 different ad blocks. If you ever run out, the Pro version expands that. Depending on which version you choose, you can expand it to between 64-96 code blocks.
You also get the option to use more custom hooks.
The free version lets you rotate ads, but if you want to really A/B test those ads with data and/or view impression/clicks statistics for your ads, you’ll need the Pro version.
Ad Inserter Pro lets you display “sticky” ads that stay with users as they scroll down the page (with an optional close button).
Finally, Ad Inserter Pro also makes it possible to geotarget your ads to specific countries, which is helpful if you have ads that only accept users from specific locations.
As I mentioned above, you can use the free version of Ad inserter plugin or you can grab Pro version if you are an experienced blogger and need more features and control.
There are four different Ad Inserter Pro plans:
Ad Inserter is one of the most popular and highly rated ad management plugins at WordPress.org for a reason.
At a basic level, it makes it easy to manage your ads and display them on your site. But it also gives you access to a lot of smaller features that give you deep control over how your ads function.
Let me know your thoughts about Ad Inserter WordPress plugin? Have you used it? What’s your initial feedback and review? What did you like the most and what more features are you looking for? Share your thoughts in the comment section below.
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