How to Add Facebook Live Chat to Your Website
Sagie Shark Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more…
Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st by @MattGSouthern
Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level.…
Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content by @MattGSouthern
Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This…
How to Optimize Your Ad Budget Between Facebook and Instagram
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal…
An Insider’s Guide to Promoting Banned Products on Social Media by @marcushokh
Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of…
7 Reasons Your Facebook Ads Do Not Convert
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for…
How to Use the Facebook Attribution Tool to Measure Your Marketing Impact
Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution…
Facebook Introduces Advanced Analytics: Measure Page Level Actions by @MattGSouthern
Facebook is rolling out advanced analytics, giving page admins the ability to measure performance beyond post level. Page admins can now view more valuable events, such as actions people take…
Facebook Video: Insight From a Facebook Watch Success Story
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? To explore what marketers can learn from a successful Facebook Watch creator,…
How to Combine Facebook Ads and Email Marketing for Better Conversions
Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email…