Recently, our firm took over the digital marketing efforts for a small company. Their previous…
Tag: Marketing Analytics
How to Analyze Audience Performance with Google Analytics
Audiences play an integral role in most paid media strategies. The ability to create targeted…
5 Useful SEO Insights You Can Learn from Google Analytics by @natalieannhoben
You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These…
SEO Competitive Analysis: The Definitive Guide by @ab80
Competition is a healthy part of every industry. It: Prevents complacency. Encourages innovation. Forces you…
Why Optimizing for Quality Score Still Matters & How to Do It by @christijolson
If you use PPC as part of your digital marketing efforts, you’re probably familiar with…
5 Useful & Easy Google Ads Metrics You Should Monitor by @adamproehl
There are some indisputable truths on PPC measurements that any practitioner can relate to: There…
90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY] by @MattGSouthern
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead…