Marketing Analytics Tag Archive

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Online Marketing

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page...

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How to Analyze Audience Performance with Google Analytics

Online Marketing

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector...

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5 Useful SEO Insights You Can Learn from Google Analytics by @natalieannhoben

Online Marketing

You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site. Ranging...

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SEO Competitive Analysis: The Definitive Guide by @ab80

Online Marketing

Competition is a healthy part of every industry. It: Prevents complacency. Encourages innovation. Forces you to do better in every aspect of your business – from development to sales to customer satisfaction....

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Why Optimizing for Quality Score Still Matters & How to Do It by @christijolson

Online Marketing

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how...

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5 Useful & Easy Google Ads Metrics You Should Monitor by @adamproehl

Online Marketing

There are some indisputable truths on PPC measurements that any practitioner can relate to: There is no shortage of PPC metrics available. There is no shortage of PPC metrics that will be of zero use to the optimization...

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90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY] by @MattGSouthern

Online Marketing

A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message. This research was compiled by Content Marketing Institute (CMI) as part of their latest...

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