Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow…
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm…
You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance…
Competition is a healthy part of every industry. It: Prevents complacency. Encourages innovation. Forces you to do better in every aspect of your business – from development to sales to…
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and…
There are some indisputable truths on PPC measurements that any practitioner can relate to: There is no shortage of PPC metrics available. There is no shortage of PPC metrics that…
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message. This research was compiled by Content Marketing Institute (CMI) as part…
Sagie Shark