Marketing Analytics
Tag Archive
November 20, 2018|
Online Marketing
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led by a large, multi-national corporation that formerly specialized in Yellow Page...
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November 20, 2018|
Online Marketing
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector...
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November 8, 2018|
Online Marketing
You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site. Ranging...
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November 1, 2018|
Online Marketing
Competition is a healthy part of every industry. It: Prevents complacency. Encourages innovation. Forces you to do better in every aspect of your business – from development to sales to customer satisfaction....
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October 18, 2018|
Online Marketing
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how...
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October 12, 2018|
Online Marketing
There are some indisputable truths on PPC measurements that any practitioner can relate to: There is no shortage of PPC metrics available. There is no shortage of PPC metrics that will be of zero use to the optimization...
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October 10, 2018|
Online Marketing
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message. This research was compiled by Content Marketing Institute (CMI) as part of their latest...
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