Marketing Analytics

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More

November 20, 2018

How to Analyze Audience Performance with Google Analytics by @hoffman8

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators… Read More

November 20, 2018

5 Useful SEO Insights You Can Learn from Google Analytics by @natalieannhoben

You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you… Read More

November 8, 2018

SEO Competitive Analysis: The Definitive Guide by @ab80

Competition is a healthy part of every industry. It: Prevents complacency. Encourages innovation. Forces you to do better in every… Read More

November 1, 2018

Why Optimizing for Quality Score Still Matters & How to Do It by @christijolson

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s… Read More

October 18, 2018

5 Useful & Easy Google Ads Metrics You Should Monitor by @adamproehl

There are some indisputable truths on PPC measurements that any practitioner can relate to: There is no shortage of PPC… Read More

October 12, 2018

90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY] by @MattGSouthern

A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message. This… Read More

October 10, 2018