social media Tag Archive

Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps by @MattGSouthern

November 19, 2018| Online Marketing

Instagram is taking steps to limit inauthentic activity on its network. The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their...

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Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st by @MattGSouthern

November 17, 2018| Online Marketing

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that...

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Instagram Rolls Out More Ways for Businesses to Sell Products by @MattGSouthern

November 17, 2018| Online Marketing

Instagram has expanded its shopping features with the ability to tag video posts with links to products. In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products...

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Facebook Adjusts Algorithm to Reduce the Reach of Clickbait Content by @MattGSouthern

November 15, 2018| Online Marketing

Facebook is taking steps to reduce the reach of sensationalist and provocative content. In other words, Facebook’s news feed algorithm will be demoting what’s commonly referred to as clickbait. This was announced in...

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3 Social Media Strategies You Can Use to Boost Your SEO by @marktraphagen

November 14, 2018| Online Marketing

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media...

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6 Tips for Writing Social Media Ad Copy That Converts

November 14, 2018| Social Media Marketing

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using more (hint: it’s not...

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Pinterest’s Redesigned Feed May Drive More Referral Traffic by @MattGSouthern

November 14, 2018| Online Marketing

Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages. These updates can be found in the ‘Following’ tab, introduced earlier this year, which only...

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LinkedIn Now Suggests the Best Content for Company Pages to Share by @MattGSouthern

November 13, 2018| Online Marketing

LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as...

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10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

November 13, 2018| Online Marketing

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of...

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How to Use Social Media to Sell a Product Without Turning People Off by @JuliaEMcCoy

November 12, 2018| Online Marketing

You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans...

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