Categories: Online Marketing

Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps by @MattGSouthern

Instagram is taking steps to limit inauthentic activity on its network.

The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity.

Instagram will accomplish this through the use of machine learning tools built to identify such accounts.

Accounts identified as having used third-party apps to generate inauthentic activity will receive an in-app message notifying them that the activity has been removed.

Those accounts will also be asked to change their password, which was likely shared with the third-party apps.

Users who unknowingly shared their login information with another app may be asked to change their password as well.

Accounts that choose to continue using third-party apps to bolster their perceived popularity may see their Instagram experience impacted, the company says.

Instagram did not specify what that means exactly, but my guess is the reach of those accounts will be limited.

The accounts may even be suspended, as third-party apps that generate inauthentic activity are a violation of Instagram’s community guidelines.

Purging inauthentic activity will be an ongoing effort for Instagram, so this is not just a one-and-done occurrence.

This is just one measure the company is taking to reduce inauthentic activity. Updates on additional measures will be announced in the coming weeks.

Subscribe to SEJ

Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!

Sagie

Share
Published by
Sagie

Recent Posts

5 of the Best Ecommerce Tools Every Merchant Needs by @shane_barker

Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone. With the increasing use of smartphones… Read More

November 21, 2018 8:48 pm

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018 4:48 pm

Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More

November 21, 2018 12:39 pm

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018 8:38 am

3 Social Media Tools to Jumpstart Your Influencer Marketing

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More

November 21, 2018 6:28 am

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More

November 20, 2018 8:18 pm