news Tag Archive

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Online Marketing

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. Customers will see the promotion...

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Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

Online Marketing, Web Development

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability. AMP for WP, which currently has 100,000+ downloads, was pulled from the official WordPress.org plugins...

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Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Online Marketing

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional...

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Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Online Marketing

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price...

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Instagram to Remove Fake Followers, Comments, and Likes Generated by Third-Party Apps by @MattGSouthern

Online Marketing

Instagram is taking steps to limit inauthentic activity on its network. The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their...

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Google Explains What to Do if You’ve Acquired a Domain With Bad History by @MattGSouthern

Online Marketing

Google’s John Mueller has provided some guidance on what site owners should do if they’ve acquired a domain with bad history attached to it. This topic came up during a recent Google Webmaster Central hangout where...

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Google to Let Users Leave Comments on Search Results by @MattGSouthern

Online Marketing

Google is preparing to roll out a new feature that will allow users to leave comments on search results. This feature was revealed in an official Google help document that explains how users can leave comments and read...

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Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st by @MattGSouthern

Online Marketing

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that...

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Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

Online Marketing

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with...

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Instagram Rolls Out More Ways for Businesses to Sell Products by @MattGSouthern

Online Marketing

Instagram has expanded its shopping features with the ability to tag video posts with links to products. In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products...

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