Categories: Online Marketing

Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas.

Specifically, expanded text ads have been updated with:

  • An additional headline
  • An additional description
  • Up to 90 characters of text in each of the descriptions

In total, Bing’s expanded text ads now support up to three headlines and two descriptions.

Two descriptions at 90 characters each means advertisers can utilize up to 180 characters in total.

Each headline area supports up to 30 characters. Individual headlines will be separated by a “|” symbol.

In some cases the third headline may not appear, however, so make sure the most important text is included in the first two headlines which are guaranteed to appear.

Bing says the device size and user response signals will determine whether or not the third headline is shown.

Similarly, the second description isn’t guaranteed to be shown on all devices. So put the most pertinent text in the first headline.

The extra title and description can be added via new fields underneath the ones that were already available for expanded text ads.

These additional fields are completely optional, so advertisers are under no obligation to fill their ads with more text than they feel comfortable with.

Updates to expanded text ads are now available to all Bing Ads advertisers worldwide

Subscribe to SEJ

Get our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!


Recent Posts

5 Best Ecommerce Tools Every Merchant Needs to Know!

The world is going online. With the new infrastructural developments taking place globally, more and more businesses are opting to… Read More

November 21, 2018 8:48 pm

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018 4:48 pm

Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More

November 21, 2018 12:39 pm

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018 8:38 am

3 Social Media Tools to Jumpstart Your Influencer Marketing

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More

November 21, 2018 6:28 am

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More

November 20, 2018 8:18 pm