Google Ads Brings Merchant Promotions to Shopping Actions
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add …
Paid Search
How SEO and PPC Keyword Research Can Work Together?
It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If …
How to Analyze Audience Performance with Google Analytics
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators …
Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern
Bing has updated its expanded text ads, which now allow for even more text in both the headline and description …
Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported …
Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to …
Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From …
Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the …
10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin
2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords …
Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After …