Paid Search Tag Archive

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Online Marketing

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add promotions to their Shopping Actions inventory. Customers will see the promotion...

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How SEO and PPC Keyword Research Can Work Together?

Online Marketing

It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If you already have an active PPC campaign and are looking to invest more in SEO, then it is good for you and your...

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How to Analyze Audience Performance with Google Analytics

Online Marketing

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector...

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Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Online Marketing

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An additional headline An additional...

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Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Online Marketing

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create price...

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Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

Online Marketing

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with...

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Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern

Online Marketing

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion extension targeting...

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Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya

Online Marketing

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts....

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10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

Online Marketing

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of...

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Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern

Online Marketing

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google Ads will display the...

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