Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. …
November 21, 2018
Tag: Paid Search
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak …
November 21, 2018
How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW
Audiences play an integral role in most paid media strategies. The ability to …
November 20, 2018
How to Analyze Audience Performance with Google Analytics by @hoffman8
Bing has updated its expanded text ads, which now allow for even more …
November 19, 2018
Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern
Google has drastically reduced incentives for retailers to create what some allege are …
November 19, 2018
Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern
Google Ads has rolled out a new smart bidding strategy called Target Impression …
November 17, 2018
Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern
Google Ads is letting advertisers run an experimental ad format specifically for promoting …
November 16, 2018
Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: …
November 14, 2018
Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya
2018 was another huge year in the world of PPC marketing. We saw …
November 13, 2018
10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin
Google Ads has created a new workflow that informs advertisers of the ideal …
November 10, 2018
Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern
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