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Google Ads Brings Merchant Promotions to Shopping Actions

Sagie Shark November 21, 2018 0 Comments

Google Ads has added its Merchant Promotions program for Shopping Actions to help retailers. This integration allows online retailers the ability to add promotions to their Shopping Actions stock. The…

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How SEO and PPC Keyword Research Can Work Together?

Sagie Shark November 21, 2018 0 Comments

It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If you already have an active PPC campaign and are looking…

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How to Analyze Audience Performance with Google Analytics

Sagie Shark November 20, 2018 0 Comments

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm…

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Bing Updates Expanded Text Ads With Ability to Add Even More Text

Sagie Shark November 19, 2018 0 Comments

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An…

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Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Sagie Shark November 19, 2018 0 Comments

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create…

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Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

Sagie Shark November 17, 2018 0 Comments

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share,…

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Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern

Sagie Shark November 16, 2018 0 Comments

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday…

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Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya

Sagie Shark November 14, 2018 0 Comments

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts.…

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10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

Sagie Shark November 13, 2018 0 Comments

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience”…

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Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern

Sagie Shark November 10, 2018 0 Comments

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google…

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