Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators… Read More
Bing has updated its expanded text ads, which now allow for even more text in both the headline and description… Read More
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported… Read More
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to… Read More
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From… Read More
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the… Read More
2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords… Read More
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After… Read More