Paid Search

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018

How to Analyze Audience Performance with Google Analytics by @hoffman8

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators… Read More

November 20, 2018

Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description… Read More

November 19, 2018

Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported… Read More

November 19, 2018

Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to… Read More

November 17, 2018

Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From… Read More

November 16, 2018

Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the… Read More

November 14, 2018

10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords… Read More

November 13, 2018

Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After… Read More

November 10, 2018