Google Ads has added its Merchant Promotions program for Shopping Actions to help retailers. This integration allows online retailers the ability to add promotions to their Shopping Actions stock. The…
It is a fact that a well organized PPC campaign turns out to be beneficial to your SEO campaign. If you already have an active PPC campaign and are looking…
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm…
Bing has updated its expanded text ads, which now allow for even more text in both the headline and description areas. Specifically, expanded text ads have been updated with: An…
Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported last month that Google began encouraging advertising agencies to create…
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share,…
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday…
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the likelihood of conversions. Maximize ROI on their digital advertising efforts.…
2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience”…
Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After opening the workflow, advertisers can select their goal and Google…
Sagie Shark