Paid Search

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018 4:48 pm

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018 8:38 am

How to Analyze Audience Performance with Google Analytics by @hoffman8

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators… Read More

November 20, 2018 4:18 pm

Bing Updates Expanded Text Ads With Ability to Add Even More Text by @MattGSouthern

Bing has updated its expanded text ads, which now allow for even more text in both the headline and description… Read More

November 19, 2018 11:58 pm

Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern

Google has drastically reduced incentives for retailers to create what some allege are “fake” price comparison sites. Sky News reported… Read More

November 19, 2018 7:58 pm

Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to… Read More

November 17, 2018 2:40 pm

Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern

Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From… Read More

November 16, 2018 1:48 am

Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya

It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in on desired audiences. Increase the… Read More

November 14, 2018 12:58 pm

10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords… Read More

November 13, 2018 12:28 pm

Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern

Google Ads has created a new workflow that informs advertisers of the ideal campaign types for specific business goals. After… Read More

November 10, 2018 2:49 am