This is a sponsored post written by SEO Powersuite. The opinions expressed in this article are the sponsor’s own.
However ideal your site seems to you, various technical problems might be hidden behind it:
You will need a powerful technical audit tool to find all of these problems.
And for your website to rank higher and get more traffic, you have to make sure it’s optimized for target keywords. You have to use a tool for this, too.
When it comes to site audits and page optimization – there are plenty of software available to use for these two essential SEO tasks.
However, we built SEO PowerSuite’s WebSite Auditor tool to tackle both of them, making the whole process easy.
Let’s review the audit and optimization routine with WebSite Auditor.
Create a project for your site in WebSite Auditor.
What’s more, it is possible to crawl your site as different bots (Googlebot, Bingbot, Googlebot-Mobile, etc.) This way, you will picture how different crawlers see your pages.
WebSite Auditor pulls every issue that can affect your rankings, search engine indexation, and user experience.
The tool lists all problematic pages and provides specific instructions on how to fix each.
Here are the factors the tool helps to analyze:
How easy can your users and search engines access all your important pages?
You won’t lose any ranking opportunities if you regularly:
Redirects should lead visitors to the page you intend them to see.
However, when redirects are applied poorly, it can be a grave SEO issue.
WebSite Auditor is an expert here as well and lets you:
Issues in your code impact your page’s load time.
To fix that, the tool:
WebSite Auditor provides full info on such problems by finding:
The tool will easily show you:
Search engines use title and meta description tags to understand what your pages are about.
Plus, SERP snippets are built from these tags.
WebSite Auditor shows whether your site has empty, long, or duplicate meta tags. Obviously, you have to avoid these issues.
Not so long ago, WebSite Auditor launched a new feature called Visualization. It shows the whole structure of your site as an interactive graphical map of all your pages and relations between them.
Why is it useful?
Any kind of content you create should be of good quality.
What’s more, search engines should be able to easily understand it.
For that, you need to optimize your content for your target keywords.
The process is not hard, but it requires some effort and patience.
However, the task gets much easier with WebSite Auditor. Here is what it helps you with:
Meta tags are important, as they are strong thematic relevancy signals to search engines.
The tool will let you optimize:
Content is a unique factor. It is able to pull the site high in search listings on its own, without any additional SEO help.
So you’d better make the most of it. Remember, though, the strategic use of target keywords will help search engines find your content faster.
WebSite Auditor shows how the body of your page is optimized for keywords. Of course, it lets you edit content in-app to immediately see the applied changes in a WYSIWYG mode.
The tool helps to analyze:
The tool is also equipped with TF-IDF algo to optimize your content for topical relevance.
The algorithm analyzes the pages of your top 10 competitors in terms of your target keywords. Then it searches for relevant terms used by them. As a result, you receive recommendations on the usage of keywords.
For example, whether they should be used more, used less, or left as they are.
Like all the SEO PowerSuite tools, WebSite Auditor lets its users create comprehensive SEO reports with impressive features.
Now you know how much WebSite Auditor can do for your SEO campaign.
Still unsure? Try WebSite Auditor for free and be a guru of technical and on-page optimization.
All images provided by SEO Powersuite. Used with permission.
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