Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook F8 announcements, new Facebook Group features, Instagram video calling, Messenger updates, and other breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, May 4, 2018.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Reopens App Review Process: Facebook recently paused all app reviews and new chatbot development on the platform to review its privacy and data policies. At the F8 Developer Conference this week, Facebook announced it’s reopening the app review process “after making some changes to make it more comprehensive and grounded on ensuring that each of [its] APIs creates value for people, is transparent, and builds trust.” Facebook also launched several new global programs and products and a redesigned Developer Site to help developers succeed. (6:36)

Businesses that are interested in incorporating AR effects into their Messenger experience can sign up for the waitlist and receive notifications when this feature becomes more broadly available.

Facebook Unveils Clear History: Facebook announced plans to build Clear History, an upcoming feature that will enable users to see and delete the data Facebook collected from websites and apps that use its ads and analytics tools. Clear History is currently in development and will roll out in the coming months. (14:26)

Facebook Announces Upcoming Dating Feature for Meeting “Non-Friends”: Facebook is building a new feature for dating and relationships within the Facebook app. According to Mark Zuckerberg, “people already use Facebook to meet new people” and once this new product is released, they’ll have the option “to discover others with similar interests through their Groups or Events.” Facebook plans to begin testing the dating feature “later this year.” (16:57)

Facebook and Instagram Allow Third-Party App Share to Stories: Facebook announced that select third-party apps can now enable the ability to share screenshots of their apps to Instagram and Facebook Stories with just a tap of a button within the app. The new Sharing to Stories feature initially launched with a handful of apps including Spotify, SoundCloud, GoPro, and others. More apps will be added soon. (30:02)

Facebook Unlocks Augmented Reality Camera Effects Platform for Instagram: Facebook unlocked the ability for third parties to design customized and interactive AR camera experiences for their Instagram followers. TechCrunch reports that “the filter platform will operate a little differently on Instagram, where people will be exposed to user-designed filters based on the accounts that they follow… [and] will also enable users to try out filters directly from their friends’ Stories.” (34:38)

Facebook Publicly Releases Oculus Go and Shares Future VR Initiatives: At F8, Facebook announced that stand-alone mobile VR headset Oculus Go is now available to the public and offers more than 1,000 games, experiences, and apps that were previously available for the Gear VR. Facebook added four new apps that provide “new ways to experience VR with friends and connect with your favorite entertainment” with this release. These include Oculus Venues, Oculus Rooms, Oculus TV, and Oculus Gallery. (38:50)

Facebook debuted new VR hardware currently being developed, including a major VR display upgrade with Oculus “Half Dome” and a partnership with camera maker RED to develop a professional-grade virtual reality camera system that can capture high-resolution imagery. Facebook also demonstrated a prototype of VR Memories. This experimental technology uses machine learning algorithms to turn 2D photos into immersive 3D environments you can explore in VR.

Facebook introduced Journeys from Facebook Analytics, which anonymously aggregates data from websites, apps, Messenger bots, and Facebook pages and gives admins “a holistic view of the different interactions people have with [their] business before converting, making a purchase, or subscribing.” According to Facebook, this information enables businesses to understand the impact of different channels people use and identify patterns in behavior that lead to conversions.

Finally, Facebook added more automated insights to Facebook Analytics. This includes auto-detected funnels that use machine-learning algorithms to “identify the most frequent paths users take through their apps and websites and across multiple channels,” automatically generated funnel conversion insights tailored to businesses, and insights based on custom parameters.

Facebook Develops New Tool for Detecting Phishing Attacks: Facebook announced a new service for domain owners that will monitor new domains that are maliciously created to implement phishing attacks. These alerts allow website owners and admins to take action to protect their domain and the people who use their websites. Domain monitoring service and subscription management can be enabled for free on the Facebook for Developers site.

Facebook Announced Several New Integrations for Workplace: Facebook is expanding its premium tier of services with more than 50 new integrations for Workplace. These include many of the world’s leading enterprise cloud services like Jira, Sharepoint, and SurveyMonkey, chatbots, share extensions, and more. Facebook also announced that it’s taking applications for app developers who also want to integrate with the platform.

Facebook Expands Downvote Button Test to Include Upvoting: Facebook began testing a new downvote mechanism for comment moderation with “a small set of people in the U.S. only” in February. This week, Facebook expanded the test to include the option to also upvote comments. The upvoting and downvoting buttons are currently limited to New Zealand and Australia and are only found on public page posts.

Leave a Reply

Your email address will not be published. Required fields are marked *