Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook testing a search engine for influencer marketing, Instagram’s new Mute option, and other breaking social media marketing news of the week!

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If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, May 25, 2018. 

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Tests New Search Engine for Influencer Marketing: Facebook is working on a new Branded Content Matching search engine to help advertisers find page owners with “fans they want to reach, see stats about these audiences, and contact them to hammer out deals.” A spokesperson from Facebook explains to TechCrunch that the company wants “to help businesses find creators who can reach their target audience in an authentic way while allowing creators a path to monetize their Facebook content and fan base.” The new tool is currently being tested with a set of lifestyle brands and creators. (5:05)

Instagram Introduces Muting: Instagram added the option to hide posts or both posts and stories from certain accounts without having to unfollow them. This new feature is rolling out “over the coming weeks.” (20:23)

Instagram Tests “All Caught Up” Alert: TechCrunch reports that Instagram is showing some users a mid-feed alert that states “You’re All Caught Up – You’ve seen all new posts from the past 48 hours.” Instagram hasn’t yet provided details on how this new feature works nor confirmed if this means that Instagram has shown you every post from people you follow or simply the ones served by the algorithm. This new feature is currently being tested with a select group of Instagram users. (25:50)

Yelp Rolls Out Collections: Yelp rolled out Collections, which delivers “fresh, up-to-date content that helps connect you with great local businesses.” With this new feature, new businesses and top recommendations from across the Yelp community will be served as personalized recommendations based on an individual’s activity on Yelp. Yelp will also provide curated collections and enable users to create personal collections.

Facebook Two-Factor Authentication No Longer Requires Phone Numbers: Facebook streamlined the setup flow that enables users to establish two-factor authentication and eliminated the need to register a phone number to secure an account. Facebook previously required a phone number to set up two-factor authentication and prevent lock-outs but has redesigned the process to make it easier to use third-party authentication apps such as Google Authenticator and Duo Security on both desktop and mobile.

Facebook Asks Users to Clarify Privacy and Data Preferences: After being asked to provide a clearer explanation of what information it collects and how it uses this data, Facebook is popping up news feed alerts that ask users to review their preferences and details around advertising, face recognition, and information they’ve chosen to share in their profile. Facebook previously updated its data policy and made its privacy controls easier to find. These tools were initially required by the European Union in preparation of the General Data Protection Regulation (GDPR) deadline but Facebook expanded them worldwide.

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