Site owners can now track the performance of their event listings in Google Search Console reports.
This has been made possible with new filters found under ‘Search appearance.’
Users can now filter data in this report by event listings and event details.
Applying these filters will allow site owners to see how often events posted on their website appear in search results.
In order for Search Console to track that data, site owners have to use event structured data markup on pages where their events are posted.
A Google help document explains the difference between ‘event listings’ and ‘event details’:
“Some rich result types have two search result views: a list view and a details view. The initial search result is a list containing the top results, with minimal information about each. The user can either expand the list to show more list items, or click a specific result in the list to open a details view with more information about the selected item.”
This is how data is recorded in Search Console for event listings:
This is how data is recorded in Search Console for event details:
Event listings currently only appear in search results in English for US, UK, and India.
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