This article will teach you how to get started with content curation to maximize your SEO benefits.
But first, let’s find out what content curation entails.
Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industry or niche.
Put simply: you turn content that has already created (by you or others) into your own new piece of content.
To add to that, content curation is only really meaningful when you include your views on the curated content. Give your audience a reason to consume your curated content (and come back), instead of someone else’s.
And how does this help your SEO efforts?
A well-executed content curation strategy adds value for readers, resulting in social shares, links, and ultimately better rankings.
As an illustration of the results that just one curated article can bring in, check out this example: Top 16 Websites for Finding Perfect GIFs and Memes.
Naturally, that article lists the best websites to find GIFs and memes. This is a fun topic, and so it gets shared and linked to easily, as proven by these Ahrefs stats:
Now let’s get our hands dirty and discuss the factors that make content curation a success.
What does it take to be successful in content curation?
You need to:
In order to hit the right chord with your audience, you first need to know who they are and what drives them.
Otherwise, it can prove hard to choose the best content for curation.
The whole point of content curation is that you’re adding value by collecting content and organizing it.
The way that you do this needs to be truly valuable for your audience.
Once you know your audience’s sweet spot, you can focus on crafting the right curated content for them.
Research what’s worked well in the past for others, using platforms such as:
You don’t have to reinvent the wheel. Look both within your own niche and beyond it. Even cross-language —sometimes you can create a similar curated content piece in a different language.
Don’t blatantly copy, but it’s fine to get inspired by successfully curated content in other markets.
Test different curated content formats (like articles, visuals, podcasts, and videos) and apply different content curation tactics.
Measure what works well with your audience.
Fail fast, and then try something different!
Mind you, “valuable content” doesn’t have to mean serious content.
Take for example “The Ultimate Fails Compilation” by the FailArmy, which has nearly 213 million views, 413,000 thumbs up, 57,000 comments, and 1,570 links from 481 referring domains.
You know what’s really funny? Behind all the laughs, there’s some next-level content curation here!
Now on to the part that’s the most fun of all: zooming in on the most successful angles to content curation, which you can implement yourself after you’ve finished reading this article.
Not everyone has time to keep a watchful eye on their Twitter stream, Facebook news feed, RSS feeds and newsletters coming in.
Aggregating content in an easy-to-digest format is a great example of curation.
This form of content curation applies for any niche, and I encourage you to keep an open mind for all mediums: blog articles, newsletters, infographics, podcasts, and video. It also often makes sense to combine these.
Not everyone has the time or energy to dig through long, complex articles.
Some people just want the takeaways without the hassle of reading it themselves.
Give them these, and you’ll create value.
Another great example of content curation is running surveys and aggregating their results.
You’re taking the survey responses and framing them into valuable content for your audience.
Visual curated content deserves its own section, as it appeals to your audience in a different way.
It’s easily digestible and very linkable and shareable.
Curating large datasets into usable statistics provides a tremendous amount of value.
It often takes a big investment, but that also makes it hard to copy.
You’ve probably seen these before: expert roundups. Now, some people have grown tired of them, but I’m still finding well-executed expert roundups out there.
The trick is to really focus them around a certain topic, and to not include too many experts.
After all, once you’ve read 12 opinions on an issue, you’ve probably read enough.
Examples of well-executed expert roundups:
You’re familiar with this one too. One typical format here is “$randomAmount Digital Marketing tools you can’t live without in $year”.
These “listicles” are practically as old as the internet, so it’s hard to be successful with a list-type curated content piece — it requires more creativity and effort. But it’s definitely still possible.
The biggest resource for content curation is you. But still, there are tools that can make this job easier.
RSS Feed Managers
Tools to Keep Track of Textual Content
Tools to Keep Track of Visual Content
Tools to Easily & Quickly Put Together a Newsletter
Tools to find popular content
Curated content pieces also need promotion for them to reach their audience.
You can assemble the best content around, but if no one hears about it, it won’t be seen. Time is money, so you’ll be flushing money down the toilet.
Make sure you have a promotion plan in place to launch your content pieces into the world so that they can reach their full potential. If you need some inspiration, check out:
Content curation is a great way to advance your SEO.
Make sure you:
There’s not just one formula that works for everyone. Execute, fail fast, and always try something different.
More Content Marketing Resources:
Featured Image: DepositPhotos.com
Screenshot taken by author, October 2018
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