Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore Instagram announcing how their news feed algorithm works with Jeff Sieh, Facebook Watch news shows, and more breaking social media marketing news of the week!
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Instagram Shares Ranking Criteria for Algorithm: Instagram shared which factors are weighed by its algorithm before a post appears in a user’s personal feed. TechCrunch reports that three main considerations that determine what you see in your Instagram feed are interest, recency, and relationship. Instagram also addressed several “myths” about how it ranks content. (3:50)
Instagram Prepares for Long-Form Videos and Snapchat Discover-Style Video Hub: The Wall Street Journal reports Instagram is preparing to launch long-form video, which could allow videos of up to an hour long. It’s speculated that Instagram will initially expand this update to vertical videos exclusively. Neither Instagram nor Facebook has confirmed any details about this move. Until now, Instagram limited video posts to 1 minute and stories to 15 seconds. (24:34)
A follow-up report from TechCrunch suggests that Instagram may not just be exploring long-form video. It might be preparing to unveil a long-form video hub that will be similar to Snapchat Discover. The company is meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app and there’s a chance this opportunity could eventually be monetized. An official announcement from Instagram is expected on June 20. (25:34)
Instagram Introduces @mention Sharing for Stories: Instagram added one of its most frequently requested features to Stories; the ability to re-share a post from friends. Now, when another user mentions your username in their Instagram Story, you will be able to share that photo or video to your own Story for a 24-hour period. Instagram notes that only public accounts are eligible to have stories shared in this manner. (31:42)
Facebook Watch Introduces First Funded News Shows: Facebook announced the first slate of funded news shows for Facebook Watch. The lineup includes news shows from traditional broadcast channels such as CNN, Fox News, ABC News, and Univision, as well as digital publishers like Advance Local, ATTN:, and Mic. Shows from these publishers will debut later this summer and are expected to feature “a mix of daily briefings, weekly deep dives, and live breaking news coverage.” Facebook plans to announce additional shows “in the coming weeks.” (37:50)
Facebook Debuts Lip Sync Live and Other Music Features: Facebook is testing Lip Sync Live, a new feature designed to let users pick a popular song and pretend to sing it on a Facebook Live broadcast. Users can also add a description and customize their video with masks or a background. When broadcasting with Lip Sync Live, friends will see the artist and song highlighted in the video and can tap to follow the artist on Facebook. Engadget notes that Lip Sync Live is being tested in a handful of markets now, but the company plans to make it available worldwide over time. (43:15)
Facebook also announced that it’s working in partnership with the music industry to enable people around the world to include copyrighted music in their Facebook videos. Facebook is currently testing this feature in several markets and “look[s] forward to making it available more broadly soon.”
Apple Rolls Out Memojis, Group FaceTime Video Calls, and Digital Wellness: Apple kicked off its annual developer conference, WWDC 2018, by announcing several updates to all of its major operating systems. Along with debuting iOS 12 and big updates to its augmented reality platform, Apple also introduced Memojis to compete with popular Bitmojis, group video calling with up to 32 people on FaceTime, and a new digital wellness program for better managing screen time.
Apple Expands Advertising Business With New Network for Apps: MarketWatch reports that Apple is expanding its growing advertising business with a new ad network for apps. Businesses will be able to sell promotional ads for search terms in the App Store and share the revenue with the apps displaying the ads.
Newest Apple iOS and macOS Will Block Unauthorized Data Collection and Social Media Buttons: At WWDC 2018, Apple also announced that the newest edition of the iOS and the macOS will offer security features to alert users when Facebook or other apps seek to collect data on them. It will block social media Like or Share buttons and comment widgets from tracking users without permission.
Facebook Monetizes Marketplace With Ads and Boosted Listings: Businesses can now run product ads that will appear alongside other products and services in Facebook Marketplace and “reach people where they’re actively shopping.” Facebook has been testing these new ad placements with select brands and reports seeing increased purchases and year-over-year returns on ad spend. Over the next few weeks, all advertisers targeting audiences in the U.S., Canada, Australia, and New Zealand will be able to run Marketplace ads using the traffic, conversions, product catalog, video views, and reach objectives.
TechCrunch reports that in addition to running product ads in Marketplace, Facebook is also testing the option for regular users to “boost” their Marketplace listings to more people through the news feed. Ad buyers simply set a budget and end date for boosting their listing. The article notes that “no additional targeting options beyond being shown to age 18+ users in nearby zip codes” are currently available.
Facebook Introduces Bidding for In-App Ads: Facebook Audience Network announced that it now supports bidding for in-app advertising. Within this new system, ad networks will engage in real-time bidding among themselves to compete for the available ad impressions. The ads from the network willing to pay the most for placement within a publisher’s app will be served.
Facebook Expands Non-Profit Giving Tools to More Pages: Facebook initially rolled out charitable giving tools to help non-profit causes and organizations gather funds and support through the platform. The company expanded these tools to personal users and certain Live broadcasters last year and has now brought them to brand and public figure pages as well. Facebook also made it possible for users to invite up to three friends to organize and manage a fundraiser together, which helps expand their network of supporters.
Other Social Media Marketing News
LinkedIn Adds Estimated Commute Times to Job Listings: LinkedIn members can now view the estimated commute times “on a typical work day” from their device’s current location to jobs posted on LinkedIn. Users can adjust the times, mode of transportation, and starting location and save their address information locally for ease of use. This feature is gradually rolling out to members globally and is currently only available on the LinkedIn mobile app.
LinkedIn Enables Editing for Profile Posts: Last month, LinkedIn quietly shared an article on its Help page detailing how members can edit the text in posts shared on their personal LinkedIn profiles. This feature is available on the web and in the iOS and Android apps. The company notes that the ability to edit text posted to groups or company pages isn’t available at this time.
Facebook Tests Page Post Templates: Facebook appears to be testing customizable templates that allow admins “to easily create a great post” on their pages. It offers a few basic content and topic suggestions for page posts, but not much else at the moment. This new tool was discovered by Catherine Daar of Daar Communication and shared by Matt Navarra via Twitter.
Facebook Launches Create Button for Desktop: Facebook appears to have rolled out a new menu button found on the top navigation bar that allows users to quickly and easily create a page, ad, group, and more. This possible new feature was spotted on Facebook’s desktop site by Michael Stelzner, as well as one of our Society members, Ben M. Roberts.
Facebook Tests New Event Promotion Tools: On last week’s show, we reported that Facebook appears to be testing the option to allow people to ask questions via Facebook Messenger, add a free or paid admission option, and set a ticketing price range when setting up a Facebook event page. This week, two other new Events features were spotted and reported by Matt Navarra. These include an Events Tickets button, which suggests that the site may soon allow admins to sell event tickets via page post.
Facebook may also be experimenting with a new ticket icon found on Events to allow tickets to be purchased via Facebook.NEW: Facebook shows a ticket 🎟 icon next to events you can purchase tickets for via FB pic.twitter.com/HZ9eSmLIl8
— Matt Navarra (@MattNavarra) June 4, 2018