If you are a content marketer and you put majority of your marketing efforts in social media platforms then it becomes absolutely necessary for you to know which platform is best suited to your needs. We have seen many marketing campaigns fail not because they were poorly crafted or the content was weak, but because they were not reaching the correct audience at correct time.
Yes, you have to be very careful in selecting the social media channel before making that awesome post about your informative content. Every social media channel has a certain type of users who have definite type of interest and inclinations. If you do not understand their taste and needs then your marketing campaign is bounded to fail.