Google Ads has added its Merchant Promotions program for Shopping Actions to help retailers. This…
Tag: Paid Search
Google Slashes Incentives for Retailers to Create Comparison Shopping Services by @MattGSouthern
Google has drastically reduced incentives for retailers to create what some allege are “fake” price…
Google Ads Introduces Special Black Friday Ad Format by @MattGSouthern
Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday…
10 Most Important PPC Trends You Need to Know in 2019 by @MrDannyGoodwin
2018 was another huge year in the world of PPC marketing. We saw massive changes…
How SEO and PPC Keyword Research Can Work Together?
It is a fact that a well organized PPC campaign turns out to be beneficial…
How to Analyze Audience Performance with Google Analytics
Audiences play an integral role in most paid media strategies. The ability to create targeted…
Bing Updates Expanded Text Ads With Ability to Add Even More Text
Bing has updated its expanded text ads, which now allow for even more text in…
Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often by @MattGSouthern
Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which…
Targeted Automobile Advertising: The Next PPC Frontier by @cchaitanya
It’s no secret that brands regularly leverage targeted advertising tactics to more accurately: Hone in…
Google Ads Recommends the Best Campaign Types for Specific Business Goals by @MattGSouthern
Google Ads has created a new workflow that informs advertisers of the ideal campaign types…