Did you just do a double take on the title of this post? Sure, I…
Tag: Paid Search
Bing Ads Lets Advertisers Set Their Own Targets and Easily Monitor Progress by @MattGSouthern
Bing Ads is giving advertisers the ability to set their own specific targets and track…
In-Market Audiences for Search: How & When to Use It by @dangilbertppc
When the best of machine learning and display combine into new features for search, that’s…
Google Ads Introduces “New vs. Returning” Store Visits Segmentation by @MattGSouthern
Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation….
Google Enhances Click-to-Message Ads With Email Forwarding and Auto Replies by @MattGSouthern
Google has announced a series of improvements to its advertising solutions ahead of the holiday…
How to Combine SEO & PPC for More Powerful Results by @grybniak
SEO and PPC may be separate marketing channels with unique roles and purposes, but they…
Google Ads Improves its Search Ad Metrics With Clearer Insights by @MattGSouthern
Google Ads is rolling out new metrics to provide advertisers with better insight into where…
Holiday PPC Strategy: 8 Steps to Drive Greater Profit This Year by @hoffman8
The holiday season is officially upon us. If you haven’t already planned your holiday strategy,…
Bing Ads Introduces Recurring Insertion Orders by @MattGSouthern
Bing Ads advertisers can now create insertion orders that automatically renew after a set period…
Bing Enhances Product Ads With Multiple Images, Ratings, More by @MattGSouthern
Bing has introduced a series of enhancements to product ads and shopping campaigns, just in…