Bing Ads is giving advertisers the ability to set their own specific targets and track progress toward those targets.
Using Bing’s new AI-powered ‘Performance Targets’ advertisers can set targets on groups of campaigns and monitor performance in the web-based dashboard.
Performance Targets allow advertisers to do the following:
Advertisers can set their own Performance Targets by following these steps:
As shown in the example below, Bing’s campaign selector shows the campaign names, spend, clicks, average CPC and labels.
Advertisers can sort and filter down the list of campaigns and easily select a set of campaigns to track.
When performance targets are set, advertisers can review the actual and forecasted performance toward the targets.
Bing recommends checking on performance targets often. They will continuously update according to adjustments made to campaigns, such as adding keywords or updating bids and budgets.
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