Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time.
Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis.
Advertisers no longer have to worry about the next IO, but they will still have the ability to manage IOs individually if they want to.
Bing says it’s fulfilling a need that is not being met by any other search advertising product.
“This is a need currently unmet in the search advertising space. Recurring insertion orders help facilitate your insertion order management and grant you the peace of mind to keep your accounts running with ease.”
Bing Ads advertisers can create a recurring insertion order by following the steps below:
Once the recurring insertion order series has been created, advertisers can see the details of the recurring IO by adding columns for Series name, Frequency, and Series status.
Advertisers can also edit a recurring IO after it has been set, with the flexibility to edit just one IO or the entire series.
Get our weekly newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone. With the increasing use of smartphones… Read More
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More
The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More