Categories: Online Marketing

Google Redesigns the Hotel Search Experience on Desktop by @MattGSouthern

Google is rolling out a redesigned hotel search experience on desktop, which mirrors the redesign introduced to mobile search earlier this year.

The redesign offers a more modern look and feel, as well as a set of features you might expect from a dedicated travel site like TripAdvisor.

The hotel search experience on desktop includes:

  • Photos from the hotel and other travelers
  • Hotel information, such as neighborhood and location
  • Hotel reviews from around the web that can be searched by keywords like “air conditioning”
  • A detailed description of the hotel, complete with highlights and amenities
  • Price comparisons across most major booking sites

Google has also brought its hotel grade feature to desktop search, which was previously only available on mobile.

This feature involves Google assigning a grade to a hotel, from 1 to 5, purely based on where it’s located.

Hotels are graded on a 5-point scale – with 1 being a terrible location and 5 being a spectacular location.

The overall score is an average of three individual scores (which are also graded on a 5-point scale):

  • Proximity to things to do
  • Proximity to transit
  • Airport access

Each of these scores is calculated based on data from Google Maps.

In order to access many of these new features, users have to first conduct a general search such as “hotels in Chicago.”

From there, users have to click on the local 3-pack of hotel suggestions that appears below the paid search results.

Searching for a specific hotel by name will not return the new design for hotel searches.

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