For example, if your mentions grew by 20 percent one month, how would you know if that was actually good? Access to this data can be a good point of reference in measuring your success against competitors.
Or, suppose your sentiment analysis showed a negative trend – you could see how that compares to your competitors.
Finally, comparison reports can help you identify social media platforms or websites that your competitors get a lot of mentions from; chances are, those are also good for your brand.
The reporting includes unlimited historical data, meaning you can go back in time as far as the data allows. There’s also a white-labeling option available to enterprise users, so you can generate your own branded reports.
Awario’s plans are catered to the individual up to enterprise or agencies on a monthly or yearly basis. The yearly plans save you the equivalent of two months worth of dues. You can sign up for a free trial to start.
|$29 / month||$89 / month||$299 / month|
|$290 / annually||$890 / annually||$2,990 / annually|
Mention is another useful social listening tool mostly targeted to enterprises and agencies, though it has plans for the individual and small business.
Mention has a unique set of features, including:
Mention’s influencer dashboard gives you multiple ways to connect with the important influencer segment.
Influencer scores can tell you just how significant someone is within the segment. You can monitor not only influencers, but also find brand advocates.
Important to note is that influencer data is mostly based on influencers who mention your brand, competitors or industry – so based on the mention alerts you set up.
There is an option to run real-time searches for influencers, but it’s limited and only works for Twitter and Instagram at the time of writing.
You can set up alerts to find the most influential websites in your sector as well, and build that into your marketing strategy.
For companies that want to build a more customizable social experience, Mention’s API can do just that. The API allows you to do things like:
The insights center provides rich data visualization in different formats including line charts, pie charts, bar graphs and more for easy reporting to company stakeholders.
You can drill down into the charts by clicking on a point to see individual mentions on social, and take actions accordingly.
Mention has monthly and yearly plans. The solo plan is very basic; its “company” plan unlocks the most features. If you buy the yearly subscription, you save the equivalent of two months of dues.
|$29 / month||$99 / month||Custom|
|$25 / month for yearly plan||$83 / month for yearly plan||Custom|
Talkwalker is a platform that’s best for big brands and agencies. This tool is a good fit if you’re not looking for a daily feed of mentions, but instead are interested in the analytics and trends behind the conversations in your industry.
Its social analytics is its most powerful feature.
From tracking campaign performance to competitive benchmarking, the analytics follows online, social, print, and even TV and radio content in 187 languages going back two years in historical data.
Here are three appealing features:
Talkwalker’s demographics present data about your target audience by age, occupation, interests, and much more.
The themes feature lets you discover popular themes visually, such as hashtags, emojis, demographics, sentiment, and so on.
“Top themes” shows emerging themes and themes that are decreasing in popularity compared to the previous time period.
Social Media Coverage
Talkwalker may be the leader when it comes to the platforms it monitors, which include major platforms and niche sites like Flickr, Foursquare, SoundCloud Twitch, Pinterest, and other local social media sites such as Vkontakte.
Talkwalker offers three levels of pricing plans:
|$9,600 / yearly||Contact for quote||Contact for quote|
(They also offer a package of free social media tools you can find on their site.)
Brandwatch is a powerful social listening analytics platform that’s a great fit for marketing analysts at big brands and agencies.
Here are some of the interesting things Brandwatch offers:
The Audiences product may be the most powerful audience analysis on this list. In a nutshell, it lets you find and analyze the audiences that matter most to your brand.
You can identify them by searching audience demographics, interests, location, occupation, and much more.
You can also use the data to find out how your audience compares with that of your competitors to uncover opportunities for more targeted marketing.
The Analytics product is a strong point for Brandwatch. It monitors everything from social sites to review sites and more with the ability to add custom monitoring as well.
The data is in real time, though you can also look at year-over-year trends. You have access to more than 50 filters to slice and dice the information, but you can also create your own rules to segment data and even customize the sentiment algorithms.
Brandwatch’s Vizia product allows you to visualize real-time data in lots of intriguing formats. One of the nice features of Vizia is that you can integrate data from other sources as well.
Brandwatch offers three levels of pricing:
|Pro||Enterprise M||Enterprise Q|
|$800 / month||Contact for quote||Contact for quote|
As a subsidiary of Brandwatch, BuzzSumo operates a little differently than the other social listening tools on this list.
BuzzSumo’s main strength is to help users identify the most popular content across social mediums such as Facebook, Twitter, Pinterest, and Reddit. Individuals up to the enterprise could leverage BuzzSumo’s data.
There are several ways to analyze content on BuzzSumo, here are a few features worth noting:
You can analyze content by filters such as:
You can do a lot more content discovery research once you’re in the app.
Another neat feature is the social backlinks tool.
This allows you to see how many backlinks a piece of content has; along with shares, this is another indicator of the popularity of a piece of content.
BuzzSumo’s influencer data is real time. Quickly search for influencers in any topic, area, or location.
Analyze them by filters such as reach, authority, influence, and engagement. Find out the topics and domains the influencers share most and build this into your content strategy.
You can try the app in your browser until you reach your daily limit of searches. You’ll then be asked to sign up for the free trial.
BuzzSumo offers a solid free version with limited access to content analysis and influencer search tools that you can accomplish a lot with.
Four levels of plans exist if you want to upgrade from the free version. Buying the yearly plan saves you 20 percent:
|$99 / month||$179 / month||$299 / month||$499+ / month|
|$948 / year||$1,668 / year||$2,868 / year||Custom / year|
From Fortune 1000s to small businesses, a lot of companies have traditionally used Hootsuite as a social media management platform.
However, it does have a social media monitoring and listening aspect. Most notably:
Hootsuite acquired uberVu in 2014 and with that, expanded its social media listening capabilities. Hootsuite Insights brings those listening capabilities together to:
Provide alerts that let you know of any unusual spikes in sentiment or something else (useful for risk management).
Pricing for this product is custom; contact Hootsuite for more information if you’re interested.
Within its traditional social media management platform, the monitoring dashboard offers features such as:
Hootsuite offers a free account that gives a limited version of many of its capabilities. For those who want more, its plans include four levels:
|$29 / month||$129 / month||$599 / month||Custom|
The “professional” and “team” levels offer a free 30-day trial.
Last but not least is Social Mention, which acts like a search engine for social.
Social Mention monitors more than 80 social media properties, including Twitter, Facebook, FriendFeed, YouTube, Digg, and more. Any type of business can benefit from the data Social Mention offers.
You can filter search results by a number of different attributes, like dates and time, sources, results per page, and languages. Its analytics covers things like:
It also displays its own scoring method, including:
This is a 100 percent free tool.
The new year will bring more social data and more opportunities to listen and connect with your target audience.
Without access to the information that social listening tools can provide, you’re shooting in the dark when it comes to your social engagement strategy.
So, ask yourself: What type of brand will we be on social media in 2019?
Will you listen and engage in two-way conversations, or be the brand people ignore?
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