Bing Ads Editor has been updated with support for in-market audiences.
In-market audiences were first introduced to Bing Ads back in May.
It’s a targeting method that uses AI to create audiences lists out of users who have shown interest in particular product categories.
Targeting in-market audiences can assist advertisers with people who are most inclined to buy.
“Let’s say you’re a car entertainment supplier looking for potential customers ready to buy new car audio systems. Bing Ads finds audience segments who have recently shown interest in this category via search and online activity for car audio systems or related products. You can simply associate the “Car Audio” audience segment with one or more ad groups at once, to instantly reach them knowing they are ready to buy.”
Advertisers can also utilize in-market audiences to create exclusions, which uses the same technology to curate lists of people who should not see particular ads.
For example, an iPhone case maker may not want to show ads to people who have shown interest in buying accessories for Android phones.
Exclusions help ensure advertisers are not paying to show ads to people who are most likely not interested in buying.
The recent update to Bing Ads Editor allows advertisers to create, modify, and delete in-market audience associations in bulk.
Bing offers the following recommendations when it comes to in-market audiences:
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