Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click.
In a related update, Bing Ads will now report on Assists based on the time of the ad click that contributed to a conversion.
Bing says it’s implementing these changes after listening to feedback from advertisers.
As a result, advertisers can expect improvements to the performance of ad schedule bid modifiers. They will now align better to the time of the click, rather than the time of the conversion.
Bing offers an example to illustrate how advertisers will notice the effects of these changes in day-to-day reporting.
I’ll paraphrase Bing’s example in the points below.
With respect to the example above, Bing Ads will report on the conversion event and assist event based on the time of the related ad click.
While this change rolls out, websites that typically have longer conversion windows may see some fluctuations in their reporting as the new data stabilizes.
Websites that typically lead to conversions shortly after the click will likely not see much change in reporting as a result of this update.
Bing Ads will continue to use a last-click attribution model for conversion tracking.
Advertisers utilizing auto-bidding will not need to take any action on their own, as the algorithm optimizes using historical data.
Get our weekly newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
Ecommerce sales in 2018 have, so far, exceeded $500 billion in the U.S. alone. With the increasing use of smartphones… Read More
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More
The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More
Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More