Bing’s mobile app has a fun new feature that lets users find their celebrity lookalike.

After taking a selfie with the Bing app, it will utilize visual search technology to find a celebrity that the user most resembles.

Bing published a short video on Twitter showing the new feature in action:

If nothing else, this is an interesting little tech demo of what Bing’s visual search is capable of.

It may even encourage people to download the Bing app who wouldn’t have done so otherwise. After they find their celebrity lookalike they may even check out Bing’s other search features.

Unfortunately I cannot test this feature as the Bing app is not available in Canada for some reason.

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