Categories: Online Marketing

Google is Testing Ads in the ‘Discover’ Section of its Mobile App by @MattGSouthern

Google has been spotted displaying ads in Google Discover, which is the section of recommended content that shows up when the app is launched.

A Reddit user noticed ads being placed in the Discover section of their app and shared the following screenshot:

A majority of users who replied to the Reddit thread noted they have not personally seen these ads, which is an indication of an A/B test.

For what it’s worth, the idea of ads in Google Discover seems to be unanimously disliked by those who have chimed in with their opinion.

However, the real measure of success is whether or not people engage with the ads.

That’s likely what will determine if ads become a permanent fixture in Google Discover.

As you can see in the screenshot above, ads are clearly marked with a label similar to what is shown next to ads in search results.

Those who may not appreciate seeing ads in Google Discover, in any capacity, can turn off the Discover section altogether in the app settings.

Google Discover… formerly known as Google Feed

As a reminder, Google Discover has gone by different names in the past, such as “Google Feed” and “Google Now.”

It was rebranded as “Google Discover” last month, which was one of the many updates announced at Google’s 20th anniversary event.

Google has plans to bring Discover to the homepage on mobile browsers.

That could prove to be a big deal for advertisers if Google ends up rolling out Discover ads more widely.

Subscribe to SEJ

Get our weekly newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!


Recent Posts

5 Best Ecommerce Tools Every Merchant Needs to Know!

The world is going online. With the new infrastructural developments taking place globally, more and more businesses are opting to… Read More

November 21, 2018 8:48 pm

Google Ads Brings Merchant Promotions to Shopping Actions by @MattGSouthern

Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers. This integration allows online retailers to add… Read More

November 21, 2018 4:48 pm

Popular AMP for WordPress Plugin Patches Critical Security Flaw by @MattGSouthern

The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical security vulnerability.… Read More

November 21, 2018 12:39 pm

How SEO & PPC Keyword Research Can Work Together by @TaylorDanRW

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO &… Read More

November 21, 2018 8:38 am

3 Social Media Tools to Jumpstart Your Influencer Marketing

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll… Read More

November 21, 2018 6:28 am

Digital Extortion: Don’t Let Your Data Be Held Hostage by @tonynwright

Recently, our firm took over the digital marketing efforts for a small company. Their previous digital marketing efforts were led… Read More

November 20, 2018 8:18 pm