Vimeo has announced an integration with LinkedIn that will allow company pages to publish content uploaded to the video platform.
This marks LinkedIn’s first end-to-end integration with a video platform.
With Vimeo’s ‘Publish to Social’ feature, users can distribute video to their LinkedIn company page with a single click.
This integration also includes Vimeo’s aggregated video analytics, which allows users to access viewership and performance stats from LinkedIn (and other social networks).
Peter Roybal, principal product manager at LinkedIn, states:
“Video has become one of the key drivers for member engagement on LinkedIn… Our new integration with Vimeo is an exciting step for anyone who wants to gain more exposure, and understand their reach to LinkedIn’s highly-engaged professional audiences.”
Vimeo integration with LinkedIn company pages offers the following benefits to marketers:
In addition to LinkedIn, Vimeo’s ‘Publish to Social’ feature also offers integration with Facebook, YouTube, and Twitter.
This feature is available to all paid Vimeo subscribers.
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