Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of the week!

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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Facebook Stories Reaches 150 Million Active Users and Tests Stories Ads: With a reported 150 million daily active users on Facebook Stories, Facebook announced it is now testing the first Stories ads in the U.S., Mexico, and Brazil. For now, these early ads will consist of 5- to 15-second videos that can be skipped. They will not have a call-to-action or click-through, but TechCrunch reports that Facebook plans to add this options “in the coming months.” Facebook also plans to provide businesses with more metrics on their Stories performance to prove their worth in driving ad revenues and goals. (3:05 and 17:50)

Facebook Targets Teens With Youth Portal: Facebook launched Youth Portal, a central place for teens that features first-person accounts from teens around the world, advice on how to navigate social media and the Internet, and tips on how to manage and control their experience on Facebook. The portal is available in 60 languages and is part of Facebook’s other ongoing initiatives to reach out to young social media users. (25:13)

YouTube Launches YouTube Music and Replaces YouTube Red With YouTube Premium: In two separate announcements issued by YouTube this week, the company introduced a new music streaming service called YouTube Music that promises to make “the world of music easier to explore and more personalized than ever,” and announced that YouTube Red, the company’s subscription video streaming service, is becoming YouTube Premium. (30:48)

YouTube Premium will integrate an ad-free version of YouTube Music into its service, feature more original series and movies, and offer ad-free, background play, and downloads across YouTube. YouTube Premium rolls out soon in existing YouTube Red markets, which include the United States, Australia, New Zealand, Mexico, and South Korea, and is coming soon to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.

YouTube Introduces New Tools to Manage Viewing Experience: At the Google I/O Conference last week, the company introduced a series of new controls for YouTube that will allow users to set limits on their endless video viewing. Users can now set a reminder to “take a break” every 15, 30, 60, 90, or 180 minutes of consecutive viewing time, at which point YouTube will display a prompt and the video will pause. YouTube states that it’s launching this series of updates to its mobile app “to help everyone develop their own sense of digital wellbeing.” (37:23)

YouTube Tests Incognito Mode on Android App: Android Police reports that YouTube is testing the ability to watch videos on its mobile app in Incognito mode. Those who have access to this new viewing option can find it in the account settings along with the options to Switch Account and Sign Out. YouTube hasn’t yet shared any detail on when this tool will be rolling out to all users. (38:41)

LinkedIn Adds Ability to Follow Hashtags: LinkedIn delivered an alert stating that members can now follow hashtags they’re “interested in to see this content at the top of [their] feed.” This new tool is presented as another way to personalize one’s LinkedIn feed and appears to function the same way as Instagram’s Follow Hashtag tool. This new LinkedIn feature was discovered by Dave Musson.

Instagram Experiments With Possible Usage Insights Dashboard and Comment Features: Code found within Instagram’s Android app reveals that the company is testing a new Usage Insights dashboard that will show users their “time spent” on the platform. Instagram CEO Kevin Systrom confirmed that the company is developing tools that will help its community know and understand more about the time they spend on Instagram.

WhatsApp Adds New Group Messaging Tools: WhatsApp launched a series of new features to streamline group conversations and make it easier for admins to manage their groups. Admins can now set a description of their community and decide who else can change the group’s subject, icon, or description. Users will be able to get a group catch-up that shows messages in which they were mentioned and search for others in the group. This update rolled out for both iOS and Android.

Twitter Limits Trolls, Bots, and Other Abusive Behavior: In Twitter’s latest attempt to “improve the health of the public conversation” on its platform, the company announced that it will now use behavioral signals to identify harassers and limit the visibility of their tweets. Early testing of this new approach has proven to have a positive impact, resulting in a 4% drop in abuse reports from search and 8% fewer abuse reports from conversations.

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